Choosing the right domain name is very important. Choosing the right domain name will help you achieve success with your website, choosing the right domain name will save you money and help you to be found on search engines for your target customers. Choosing the right domain name is the first important step before designing your site.
The following tips are very important and should be taken seriously. A company should have minimum 2 domain names, so 2 websites. A domain name with the name of your company and a domain name for each of your services or products.
The domain name including your company name must be used on all your corporate documents (business card, letterhead, promotional products and others). On this website you have to register all corporate information, your profile, your mission, your team, your contact information and a summary of your services and / or products. And on the page you talk about your services you put a link on the official website of your services and the same thing for your products. So a domain name that includes your service and a domain name including your product.
This seems to make a lot of domain name but it is essential. Internet works with keywords so it is important to use a domain name for each of your keywords.
Take for example your company that called ABC Kids Inc. and you sell children's clothing. So you need a domain name "abcchildren.com". The domain name is for your corporate paperwork. People who know you will head directly abcchildren.com and find what they need. But most people do not know you and do not know your domain name, so people looking for a children's clothing store site will research their favorite search engine with the keyword "clothing for children" . You have a lot more likely to be found if you have a domain name clothesforchildren.com kind and it will be easier for people to remember the domain that the domain name with the name of your company. Try to choose a short domain name easy to remember.
If your budget does not allow to have 2 websites so 2 domain names, I advise you to choose a domain name with the name of your product or service. If you sell sunglasses you need to find a domain name that resembles sunglasses.com. If you make the window repair in the Montreal area you must have a domain name such repair-window-montreal.com. You must include the keyword that people will use to find your product or service on the search engines in your domain name.
So choosing the right domain name, you must first write a list of keywords that you think people will use to find you. For example, to find a massage service, people can search with "massage clinic", "massage therapist", "massage therapy" ect. There are several. So register on your list any keywords that you believe that you can use to find you to find a domain name that includes these keywords.
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