Alsham Ashraf

I am Hou Weidong reply back for a business proposal.

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Market research: Part 1. Analysis and Question to ask

• Market research is a process of collecting and analyzing information with the aim of identifying the characteristics of a market. (Environment, supply, demand, ...)

Its main objective is to enable the project proponent to evaluate the potential of the market in order to validate the viability of its project and then to adopt a competitive positioning. This is likely to reduce the risk of failure by allowing the entrepreneur to take appropriate measures to integrate permanently into his market and, in the longer term, to better identify the forces involved. However, before the creation, market research has other equally important objectives, such as:

• Check the business opportunity to get started,

• Evaluate its estimated turnover,

• Make the right choices to bring the project to fruition,

• Credibility with partners.

The 7 questions to ask

• What? What will I sell? And why? What does my offer meet?

• Who? To whom shall I sell it? Is my market local, regional or international?

• Or? Where will I set up my business?

• When? Is it the right time?

• How? How will I sell this product or service?

• How many? How much will I sell my product?

• Why? What are my direct and indirect competitors?

Analysis of demand

• Do you have any indication of the general volume (in CA or number of products) of your market (the one you are targeting precisely).

• What has been the evolution in recent years of the volume of this market?

• What is the foreseeable evolution?

• Is this a declining, stagnating, growing market?

• What is the annual growth rate in%?

• What is the rate of equipment of customers in my products?

• What is the customer base of this market: individual consumers, communities, wholesalers,retailers, manufacturers, administrations, etc.

• Specify what each type of customer represents in the market in% of sales and, if possible, in number of customers.

• Will you have in the customer target many or few customers, big or small?

Analysis of supply and competition

• Who are your competitors? What are they doing ?

What are their strengths and weaknesses?

• Their seniority in the activity;

• Their size expressed in turnover, number of employees ....

• Their geographical location;

• Their geographical coverage;

• Their work schedules;

• the range of products they offer;

• Sales prices;

• Their market share

Best Google Adsense alternatives to make a profit from the Internet

There are many tools on the Internet, which enables you to make profits through your blog and best known are Google Adsense but if you're seeking the best investment is also probably the fastest it has brought you some of the best Google Adsense alternatives that will help you achieve prosperity and profit by different strategies to work and the number of unlimited possibilities that it finds with each alternative of those alternatives and all through your blog and your data dependence.

Google Adsense alternatives to profit from the Internet 

1- Media.net

Media.net is one of the best Google Adsense alternatives that offer CPM and CPC and you view the ads to provide liquidity and profit of blogs and Web sites are offering text ads contextual relevant network Yahoo! Bing where you can participate as a publisher and define ad units you want to display and presentation of the thousands of brands they allow you to possess complete control over the ads and impose Media.net minimum exchange $ 100 and include payment methods bank transfer or through PayPal

2- BuySellAds

BuySellAds is an agency enables you to sell your website and places the ad to the major brands and you can join them for free, but you need to be visiting your blog by a good amount of visitors a day to get the approval to join and charge this service a commission of 25% from your own income They also have the power to choose ads sold and the price which does not impose a minimum monthly payment you can withdraw your winnings through your PayPal account twice a month.

3- Amazon CPM

Provides Amazon subsidiary to sell advertising CPM on its Web site launched this network operations in 2015 and does not have any preconditions for the site to display ads easily and you as a user to determine ad layouts and add them to the list of Amazon the COM Although not contain this service on the advanced features compared with Google alternatives other Adsense but it offers one of the highest CPM rates in the industry and a minimum it is $ 100 and can be obtained through your bank account.

4- Amazon Associates

Amazon Associate program f

ollows a similar pattern to the company Amazon CPM from the fact that a minimum $ 100 and other details, but it is the best program on the internet where you can easily find products that are available locally to play by promoting a blog or website and gives partners a commission of 10% on every product the visitors purchase of your site.

5- VigLink

VigLink allows users to develop their own links in the content, rather than just make it float on the surface of some of the ads randomized These links open on the affiliate products and enable you to earn commission on every purchase made through your links and the commission rate varies from product to product Fahikd ranging from 3.4% to 15% depending on the product and the minimum payment is $ 10 a month, and payment is made through PayPal only.

6- iTunes Affiliates

iTunes Affiliates allows anyone with a range of high-level selling Apple products, whether books or music or movies or applications you can put links widgets on your website to receive a commission when the sale takes place 24 hours after clicking on your link and the commission rate varies product but often 7% and the minimum payment is $ 30 for the user in the United States and $ 50 for the user from all over the world.

7- Outbrain

Offers Outbrain best platform shared content for both publishers and advertisers with more than 80% of the most famous brands in the world with over 561 million users a month, and despite the fact that this service is not open and transparent about payment methods they offer the best price to pay compensation compared with other promotion of content platforms.

8- Taboola

Taboola is one of the biggest rivals Outbrain and a better Google Adsense alternatives it offers similar content services, but not indulgent, compared with Outbrain requires a minimum of 500,000 Show in the month and is linked to more than 1,000 brand recognized all over the world and is also not transparent about payment methods .

9- Syndicate Ads

Syndicate Ads is a great network Introduction of team BuySellAds as Google Adsense alternatives allow advertisers and publishers to develop your company with high ads quality simply can Date in service and waiting to communicate with you one of the team members

10- stackcommerce

stackcommerce is another Google Adsense alternatives on the menu but amazing network connecting brands and shops with publishers. It allows publishers to promote products and exclusive deals relevant and earn a commission on sales and create profiles and display ads and links on their pages and blogs file.

7 Innovative Brand Promotions Techniques By Using Social Media

Social media is now a day key platform to build your brand image more viral and successful.In order to achieve all this, you have to keep in mind some points discussed in this article  

Social media has a very strong impact in today’s world. Brand promotion in this area is crucial for the investors and to make a strong social media impact is their need. Sometimes using a wrong social network can hinder the brand promotions as people do not take interest in it which blow off the opportunities and leave a very negative impression on the revenue potential of that particular brand.  To master social media presence is not a tough task, as it is just a game of basic rules which are to be followed. Here are some of the techniques which help in making a strong social media presence for the brand.

1. Keep updating about the brand

1. Leverage the Influencers on Social Media

1. Paid Reach over Organic Reach

1. Post about the updates daily but do not overdo it

1. Address the complaints immediately

1. Comprehend your Analytic

1. Focus on some suitable social networks rather than on all sites

People using social media are connecting to the promotional brand because they take interest in that product and they want updates about what is going on and what are the future prospects of the brand. Unless and until you are interested in the promotional product, no one would take the interest. So it is a good idea to keep them up to date about the brand and also add some innovative ideas like merge it with company cultural posts. Moreover, predictable advertisements are somewhat boring for the social media audience so keep your members interested by being memorable and deliver value.

Influencers on Social Media can play a very critical role in Brand promotion as they will have the contact information visible in their bios. All the brands do not use the influencers but most of them do target the influencers for their advantage. There is a very simple way for doing it. First of all, you have to identify the social media containing the required audience, then find the suitable influencers who have the potential to promote that brand and make a deal. It is not a rocket science to get started. Once you do, then there is a big business waiting for you.

If you want to enhance the Brand promotion on social media, be ready for paid reach. Facebook organic reach is nothing as it was in the beginning. In the same way, Instagram is also playing it with a new strategy.

Some of the platforms like Facebook and Instagram have a very large audience, combining their audience with the advertising targeting options of those platforms can enhance the sales and promotions to a larger extent.

Post daily about the updates of a brand as it will keep the audience interested and can enhance the sales, until and unless you over do it. Tools having automatic response are available there to manage the marketing over social media but do not let it ruin your marketing, particularly in conditions when the news feed on the social media are just filled with such posts, as this will lead the person to unfollow the brand.

There can be a positive and negative feedback about any brand. To address both of them is your duty. Customer service portal is available on social media which provides a platform for the customers to get involved in company brands. This is a quick response way for the consumers rather than to find the number, wait for the person to pick and resolve the issue.

So, this is your responsibility to give a quick response to the complaints posted on Facebook or tweets. If they post something, ask the consumer to contact the employee as soon as possible and solve the issue. Do not ignore their posts; otherwise, it will result in a complete downfall of your company.

To get a proof, you can visit the site of any brand and watch the complaints of the consumers. Go through some of the complaints and you will have an idea about how that company manages adversity.

Some of the brands believe that social media do not work for them; the actual reason for their downfall on social media is their less interest in social analytics of their brand. Popular resources like Facebook and twitter provide all the information about what is going on and what is working and what is not.

Just post about a particular brand is not enough instead you have to check the details daily such as the interest of the people in any content and reaction of the members to a particular post.

If u use lots of sites for brand promotion, then it will minimize your efforts as your attention would be divided into many social sites and you would dedicate less time to some suitable social networks. Instead, pick some of the social networks which are suitable for your brand and put your full effort there for your brand promotion. For instance, a dealer working with diamond would be more active on some social networks rather than on all. 

How to Empower Your Team Using Employee Communication Tools

Empowerment is not just another trendy buzzword, it's a business strategy that can significantly improve your business processes and make your workforce that much more effective. There are many tools you can use to empower your employees but internal communication tools allow you, the manager to sit back, do your job and leave the micromanaging to the amateurs. Sound pretty good, right?! Let's understand just how we can do that.  

Empowerment is not just another trendy buzzword, it's a business strategy that can significantly improve your business processes and make your workforce that much more effective. There are many tools you can use to empower your employees but internal communication tools allow you, the manager to sit back, do your job and leave the micromanaging to the amateurs. Sound pretty good, right?! Let's understand just how we can do that.  

SELF-SUFFICIENCY TO FOSTER EMPLOYEE EMPOWERMENT

Just as parents raise their children with the goal of moulding them into amazing self-sufficient human beings who function well in society, managers don't want their employees constantly tugging at their corporate apron strings.

As a manager, you can help them do this by:

• Identify strengths: If your employees are remote workers, it may be hard to get to know them in person and develop close working relationships. Luckily, technology is here to help us traverse the the geographical divide. Employee apps are a great tool for managers who want to connect with their desk-less team. You can get to know them by creating an on boarding survey within your employee app, asking them to identify their top strengths and experience.Leadership experts believe that giving employees roles that fit their individual strengths leads to efficiency and organizational success. Now doesn't that sound awesome?!

• Streamline processes and procedures: When an Organization is structured properly, employees know where to turn to for what they need. When a manager sets up policies, procedures, and processes to effectively manage a team, employees don’t need to constantly come to the manager since they already know what to do. If you are managing a few retail stores, for example, you can upload work procedures like check-lists to ensure on-the-job compliance. You can also set up an on boarding e-learning procedure so that every new employee trains to become self-sufficient in their role.

• Don’t micromanage: If you want your employees to be self-sufficient and independent, let them! When an employee joins your team, they may need more support and management; when they are fully trained and ready to fly, let them fly! Of course there are exceptions with problematic employees who need more support and guidance, but for the majority of workers, if you train them, make sure they have the knowledge, trust them, they will be self-sufficient if you allow them to be.

• Empowerment starts with trust: If you are constantly nagging your employees, never letting them explore and be creative, then they will never become "empowered". A manager must give the space for them to ask questions and feel a sense of pride and ownership over their roles. Having remote workers may give you a leg up in this, because 82% of remote workers report lowered stress levels, because they say they work in an environment they are comfortable with. Distance does introduce certain challenges, especially with regards to internal communications and workforce efficiency, but distance may not be a bad thing after all.

• Reward empowerment and good performance: Praise and accolades are nice but what better way to enhance productivity than with actual rewards? Rewards like bonuses, raises or promotions can be distributed and announced by using your own company app and reaching your team while away from their desks. Don’t know where to start? Start small with weekly “shout-out” messages on your for all employees to see. Positive, public recognition, even though seemingly small, is a motivation booster and keeps the good vibes going.

OWNERSHIP AND REWARD

Over $10 billion is lost annually due to high employee turnover rates. On the flip side, companies with employees that report feeling encouraged and involved in the company's goals and operations outperform those with with disengaged employees by 202%. Let’s dig into how managers can give space for empowerment, leading to a sense of ownership, pride and reward:

GREAT MANAGEMENT IS ABOUT GREAT COMMUNICATION

It’s a wonder how far a small tool can take you. No one ever thought mobile phones could work wonders and become miniature computers, as they are today. So employee communication tools, seemingly small, can do wonders for your team. A tool like this can foster employee empowerment by allowing workers to become self-sufficient, independent, with a sense of ow 

7 Tips for Traveling with a Baby in Summer

However, if you have a baby and are planning to take him along, traveling can really be a stressful experience for you. But worry not, here are some solid tips that will make your trip as easy and fun as possible.

There is no doubt that summer is a great time to explore and experience a whole new world of travel, fun, and adventure with your family. However, if you have a baby and are planning to take him along, traveling can really be a stressful experience for you. But worry not, the tips given below will make your trip as easy and fun as possible.

Pack Light:

Instead of filling your carry-on bag with whatever you get in your hands, focus on packing clothes that are lightweight and breathable to both you and your baby. For the summer season, soft materials like cotton or hosiery with light colors are perfect to pack as they keep your baby cool and comfortable. Besides that, make sure to have enough diapers and wipes in your diaper bag.

Apply Sunscreen to Your Baby:

Apply sunscreen liberally to the exposed areas of your baby’s body 15 to 30 minutes before you hit the road. This will not only protect his soft skin from the accidental sun exposure but also will minimize the risk of developing sunburn or sweat rash. However, if your baby is younger than six months, use sunscreen sparingly.

Carry Enough Water Bottles:

Carry plenty of water to avoid dehydration or sunstroke during the trip. On hot summer days, babies breastfeed a little more than usual which may interrupt your overall milk supply. This means you have to stay well-hydrated to produce all that extra milk for your little one, which is possible only when you drink plenty of water.

Keep Breastfeeding:

If your little one relies solely on breast milk, make sure to feed him frequently so he doesn't become dehydrated. This is vital because breast milk is the only way to compensate the loss of fluids that comes out of your breastfed baby’s body in the form of sweating. In case you are concerned about nursing in public, be sure to use a nursing cover to maintain your privacy and comfort.

Keep the Pumped Milk Cool:

Of course, you can pump your breast milk at home and have an extra bottle ready to feed your baby in case of an emergency when you’re not able to breastfeed. While breast milk can be kept at room temperature for up to 10 hours, it may get really hot when you’re traveling. To keep your pumped breast milk cool, you can take advantage of a baby feeding bottle cover that is made of an insulated material.

Help Your Baby Stay Cool:

As much as possible, keep your little one out of direct sun exposure, especially during the peak heat hours. Since your baby has a very delicate skin, exposure to direct sunlight for a long time can lead to heat rashes and sunburn. If you’re unable to avoid the sun, make sure to protect his head with a baby cap. Also to save your infant from overheating, dress him in lightweight clothes made up of materials such as cotton.

Never Leave Your Baby Alone in the Car:

Last but not least, never leave your child alone in the car, even for a few minutes. During a hot summer day, the temperature inside a closed car can rise up to 45 degrees Celsius. That means if you leave your little one in such a hot environment, he may suffer from severe heat exhaustion (or even suffocation) and require immediate medical care. So next time when you go on a summer trip, don’t forget to take your baby out of the car. 

JOB OPENS

JX Holdings, Inc.

We are searching for Business Partners who can help us establish a medium of getting to our customers in America/Canada, as well as making payments through you to our head office here in chana. We are glad to offer you a job position in our Oil and Natural Gas Production Company. interested applicant should send details to our consultant office via e-mail.Further information's on this job will be sent to you in our next mail.

E-mail: jxholdingsconsultant@consultant.com

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The 21st Century Quest for Work-Life Balance

By Tricia Drevets

Called out by The New York Times last year for the challenging amount of hours it expects from its employees, Amazon is launching a test-run of a 30-hour workweek for some its technical teams.

According to a recent article in The Washington Post, a few dozen employees in the pilot program will work Monday through Thursday from 10 a.m. to 2 p.m., with some additional flexible hours. These employees will receive 75 percent of a 40-hour worker’s pay but will have same benefits as full-time employees.

Amazon’s test run of a reduced workweek comes at the same time the city of Gothenburg, Sweden is testing a six-hour workday. Results are inconclusive thus far, but both Swedish and international policy makers are interested in how fewer working hours affect both job productivity and job satisfaction.

Creating the correct work-life balance is a hot topic for the 21st century. It is an issue fueled in part by Baby Boomers, many of whom lost their retirement savings in the Great Recession and now have nothing to show for years of working 10-hour days, and part by their grown children, Millennials who have grown up with the work flexibility the Internet provides.

How do you best manage your professional and personal life in a world that tempts you to be on call 24/7? It is a dilemma for workers all over the globe. According to a 2015 global study of 1,200 international workers by Ernst & Young, one of three full-time employees surveyed say maintaining a healthy balance between work and home has become harder in the last five years.

With many people working with clients in different time zones coupled with the fact that we can be easily reached wherever we are, many people no longer have clearly defined working hours and non-working hours.

A study earlier this year by WorkplaceTrends.com and CareerArc found that 45 percent of employees reported that they did not have enough time for personal activities. About 20 percent of respondents said they spend more than 20 hours each week on their out-of-office personal time.

One of the problems, as noted in the Times piece on Amazon last year, is that many companies consider a full-time job to entail many more than 40 hours per week. The Ernst & Young report, for instance, found that 58 percent of American managers routinely put in more than 40 hours each week.

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One of the main criticisms of a shorter workweek or a shorter workday is that productivity will drop. However, working more hours does not necessarily mean working better. Think about your average office setting.  Many workers take frequent breaks to get a cup of coffee to stretch their legs or to chat with co-workers. When you add in other interruptions, both planned and unplanned, it is unlikely more than six hours of real work is being accomplished ion a standard eight-hour workday.

Proponents of a shortened workday (or workweek) say that it forces better time management. In other words, more can be done in less time.

In an interview with the BBC, Jimmy Nilsson, an owner of Background AB, a digital production company in Stockholm which is testing a shorter workweek, gave this explanation,

"It's difficult to concentrate at work for eight hours, but with six hours you can be more focused and get things done more quickly.”

A shorter workweek that is as productive as a longer workweek does take some solid effort. It means blocking out distractions, such as frequent email checks and social media postings, and fewer breaks. It also can mean scheduling challenges for companies that deal with the public.

However, the overall health benefits may be worth it.

A 2015 study, published in The Lancet, showed that the risk of stroke was 33 percent greater for people who worked 55 hours per week than for those who worked 35-40 hours per week. It should be noted that an underlying factor in that study is that people who work those longer hours may be less physically active than other people.

The results of long-term research from Ohio State University Work revealed that women who worked 60 hours per week or more over three decades had triple the risk of heart disease, diabetes, cancer and arthritis for women.

Allard Dembe, the lead author of the study, which was published in the Journal of Occupational and Environmental Medicine, said

“Women – especially women who have to juggle multiple roles – feel the effects of intensive work experiences and that can set the table for a variety of illnesses and disability.”

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Dembe said that job flexibility and on-the-job health screening and support could reduce the chance of workers developing these chronic conditions.

As a small business owner or entrepreneur, what can you do to achieve the best work-life balance for you and your employees? Here are a few ideas:

Consider a project-based approach that allows employees to put in more hours when a deadline is looming and fewer when the workload allows. This approach rewards good time management and encourages workers to set and reach goals.

Similarly, you can let workers set their own pace. If certain employees work best by working long days with several breaks, let them do just that. If, however, others work best by working in shorter bursts and then taking some time off, let them do that as well. This flexible approach allows for individuality and can foster company loyalty.

Another idea is to model a positive work-life balance yourself. If you expect your staff to be in touch with you 24/7, you show them that is what you expect of them. Train team members to tale new responsibilities so that you can be off call for the weekend or for a vacation. Then do the same for them when the time comes.

What the focus on work-life balance has taught us is that there is no one-size-fits-all amount of hours for all workers and for all businesses. A willingness to experiment with different approaches and to be flexible when it comes to workweek hours appears to be the healthiest approach.

Sources

http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html?_r=1

https://www.washingtonpost.com/news/the-switch/wp/2016/08/26/amazon-is-piloting-teams-with-a-30-hour-work-week/

http://www.sciencealert.com/working-long-hours-is-linked-to-a-significantly-higher-risk-of-stroke

http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(15)60295-1/abstract