Market Research: Part 2. Methodology

To carry out a market study, a mix is made among the following three tools:

1. Documentary search through sources and channels of information: direct contact, newspapers and magazines, websites.
2. Qualitative study aiming at obtaining quality information on a sector of activity: semi-direct interviews, focus group.
3. Quantitative studies to better target the preferences of a market player, in particular the customers: questionnaire survey, tasting test, control market ...


Main sources of information

1. Regional Investment Centers (RICs)
2. Federations of trades and orders
3. Banks (especially those with libraries open to the public)
4. Economic Observatories (HCP, CMC ..)
5. The Chambers of Commerce (CCIS)
6. Trade fairs and exhibitions
7. The economic press

  Business creation associations:
  The Banque Populaire Foundation
  Network Morocco Entreprendre

  Youth Leadership Center

Visitors confuse glasses with a work of art

In a museum in the United States, hundreds of visitors confused glasses posed on the floor with a real work of art, a totally wacky situation.

It was in San Francisco, in a museum of contemporary art, that teenagers had fun making a joke by putting glasses on the floor to see the reaction of the visitors. And unfortunately for some art enthusiasts, many have fallen in the panel!

Art museums are often places where opinions differ on the works presented. Love for a work is something abstract and can easily vary according to many people. This is where all the magic of art, the real one!

Teenage jokers prepared a little hoax, wanting to see what would happen if they put a pair of glasses on the floor. Many visitors to the museum were intrigued by the object. Indeed, it seems that this is trapped more than an art lover, who gathered in front of the pair of glasses. Some even started taking pictures.

The friends said after having discussed the exhibition: "When we arrived, we were rather impressed by the works and paintings exhibited in this huge building. However, some of this art was not very surprising for some of us. "

As Konbini quotes: Ironically, the hoax speaks volumes about how we consume art and art itself. What is art finally? And can not their hoax be seen as an artistic performance?

In conclusion, the answer is 55% yes. As this little idea of teenage genius has harvested on Twitter not less than 45,000 retweet and 49,000 I like. What sends them direct to the pantheon of the big buzzeurs of the Web ... It is at least that! 

Why should we adopt the Hoverboard on vacation

Should we opt for the Hoverboard

For several years now the Hoverboard has paced the streets of cities to facilitate the movement of city dwellers, or simply as a new sports discipline.
So, the question is: should we opt for the Hoverboard?
Often presented under the name of hoverboard, this electric skateboard straight out of the science fiction movies may also be nicknamed smart board, segway or even electric scooter.

It is a modern and surprising means of transport for this displaced from everywhere in a sporty or playful way. It is especially a fast device and a way to move 100% ecological.

Moreover, if you are not already in possession of your hoverboard, the reasons that follow may strongly make you change your opinion ... Tourism is a good example to revive the qualities of the hoverboard.

 

Playful and ecological displacement:

Indeed, fashion has indeed been adopted for a large number of people. People do not even lend more intention to this delirious means of locomotion.

However, the usefulness of such an object, beyond the mobility it allows, has already been proved. This funny thing has already made the happiness of the riders who already embark on the adventure of the freestyle Hoverboard.

But today, the Hoverboard has become very accessible level price.

The tourist hoverboard:

Imagine now in Barcelona, ​​Rome or San Francisco, as a tourist for two weeks of happiness. With an average speed of 10 km per hour, you can browse the cities effortlessly.

Lack of time is often a problem when on vacation. Two major disadvantages arise with regard to walking: first, the lack of time associated with the time devoted to the journeys, and then another inconvenience which can be avoided thanks to the hoverboard, fatigue.

We can also highlight the congestion of public transport and the stifling and distressing feeling to which they are associated.

The hoverboard allows it a latitude in its movements and leaves room for freedom. This is what makes it a real asset for your holidays, for which you will undoubtedly take taste in everyday life ...

Hi-Tech chest and retro look with Standard One from Wrensilva

Wrensilva (formerly Wrenhifi), a company specializing in Hi-Fi and based in San Diego, USA, offers hand-held audio equipment and brings new life to the once popular console and sound system. The brand offers a hi-tech dresser in chic and retro style with the Standard One.

Surprising on the revival of vinyl, Wrensilva proposes to restore to the taste of the day these furniture intended for the audio equipment for private individuals, integrating all the technology of today.

A unique piece of furniture produced with the order, for 6,900 dollars

This model is the meeting between high-quality hi-fi equipment and modern wooden furniture made by hand. Available in walnut or oak with selected wood and built on site, each model will be unique and slightly different. The furniture in the delicate and retro style offers a lot of storage and a compartment dedicated to the vinyls.

On the technical side, there are many cleverly hidden devices: a vintage belt deck, a pair of 8-inch Wrensilva C80M two-way speakers of 300 watts, several audio connections including a 3.5 mm jack, bluetooth connectivity and Streaming wi-fi.

Samsung: After the Note 7, Nearly 3 million Recalled washing machine? why?

The South Korean manufacturer Samsung has launched the recall of nearly three million washing machines, and devices that would present vis-à-vis risk the safety of users.

It is a year-end for the less complicated that is going through Samsung. The South Korean manufacturer has already been significantly impacted by the explosion risks presented by its Galaxy Note 7 million smartphones have been recalled for damage currently estimated at over two billion euros.

And Samsung's troubles are not over since today is the washing machine sector which poses a problem for him. The Committee of the American Consumer Protection (ACP) has announced recalls that the Asian giant, as of Friday, November 4, some 2.8 million defective devices.

Samsung washing machines: the risk cover

The recall notice explains that "the washing machine lid can detach unexpectedly from the frame of the washing machine during use, posing a risk of injury." He added that "Samsung has received 733 reports of washing machines experiencing excessive vibration or lid was coming off the frame of the washing machine. There are nine reports of injuries, including a broken jaw, an injured shoulder and other injuries to impact or a fall. "

34 models subject to recall

34 different models of washing machines are concerned, and whether to specify the defective devices were sold on US soil. And especially in the stores "Best Buy, The Home Depot, Lowes, Sears and other appliance stores in the country", where these machines were offered for sale "between March 2011 and November 2016 at prices between 450 and 1,500 dollars. "

Persons in possession of a device belonging to the mentioned model can be offered free building cover with a guarantee of an additional year, or a discount on a new washing machine (Samsung or other) with free installation and no cost recovery of the old, or a full refund or washing machines if the purchase was made 30 days before the announcement of the recall.

Samsung Galaxy plans to provide the S8 with wonderful advantage

After the setback suffered by the South Korean company Samsung, following the Galaxy 7 note. The company seems to want to make her new Galaxy S8 distinctive Incredibly, which was uncovered by information and recent leaks, and in this regard, the latest information you talk about the new phone screen .

The new news coming from reliable sources within the company, "Samsung DisplaySearch / Samsung Display" a Samsung specialist branch company in the development and manufacturing of screens, where he pointed out the engineer in the company, "Park Won Sang / Park Won-sang" the South Korean site "The Investor" that phone the new Samsung Galaxy S8 will come a different level on the screen from the rest of the company's phones.

According to Park Won Sang, the Galaxy S8 will come screen without edges, which means an increase in the percentage of space occupied by the screen at the front end of the new phone, which reached more than 90 percent, a figure that will gradually increase over the coming years, also pointed out that according to this technique the main button phone may disappear as the screen will integrate all sensors feature biometric fingerprint identification of the user.

Although Samsung had just begun in this transformation, the Chinese company Xiaomi has preceded it by intelligent Hathva "Xiaomi Mi Mix" which came screen without the edges of the cover more than 91 percent of the front of the phone interface which raised observers impressive.

Industry: iPhone 7 costs three times less the price ? Reason ?

If the price of the iPhone seems exorbitant to you, here are the reasons. Reasons emanating from experienced analysts.

Thus, components and assembly of an iPhone 7 basic cost three times less than its selling price in stores. According to estimates by IHS Markit, 224,80 dollars it takes to manufacture an iPhone 7, 32GB, which will then be sold $ 649 in stores. Analysts IHS indulge every year in this estimate. It takes into account the price of components but also the assembly and testing of products. However, it does not include the costs of research and development, distribution and marketing. Operating margin for Apple is typically around 30%.

Such production costs are in line with those of Samsung products. But the margin Apple remains most important, explains Andrew Rassweiler, head of the study conducted by IHS Markit. "All things being equal, Apple makes more margin than Samsung but the cost of materials is more important than in the past " , he notes. According to IHS, the iPhone 7 is in fact the most expensive to manufacture Apple's history. The iPhone 6S, last year, costing 36.89 dollars less. Involved, a more powerful battery, larger storage capacity or a better camera on the new phone.

Unrivaled for the standard model, the production costs of the iPhone 7 are still lower than the iPhone 6 Plus, released last year. These amounted to 231.50 dollars, 219.80 dollars for the hardware and $ 4.50 for the assembly and testing - 0.50 dollar less mysterious than the iPhone 7. Such estimate has yet been made for the iPhone 7 Plus.

IHS Markit provides the estimated cost of key components, and the identity of their suppliers. The cheapest room phone, produced by Huizhou Desay, would cost only $ 2.50. The processor, it would have a price of 26.90 dollars.Finally, the screen part historically the most expensive, amounts to 43 dollars.

Comparison of materials used for both phones also gives the opportunity to see the replacement of Qualcomm Intel on two components: the base band and the PMIC, useful for optimizing performance. 

A return of Intel on the iPhone.

Source: Aujourd'hui.ma