Hollywood/Bollywood what the difference

Long regarded as the poor relation of Hollywood, Bollywood has since shown that it was no longer intended to just play the second roles. Thanks to an impressive domestic market, it generates more and more money. Up to scare his big American brother?

1- Typing Force: Bollywood

Each year, Bollywood produces 1,600 films. His American counterpart is far from this figure with only 500 productions on the counter. Even China, with 700 achievements per year, is ahead! As for the number of entries in India, it brought in four billion dollars as compared to 1.5 billion dollars for the United States on their soil. A difference all the more remarkable as the average price of a ticket is fifty cents in India and seven dollars in the United States.

2- Revenues: Hollywood

Lost at the production level, Hollywood explodes its "competitor" in terms of income. In 2014, American cinema generated fifty billion dollars, against only two billion dollars for Bollywood. With an average growth rate of 10% per year, Bollywood is doing better than the United States (5% in 2014). However, even at this rate, it would take India more than seventy years to rise to the American level. Chennai Express, India's most revenue-generating film with nearly a hundred million dollars, is far from the two billion dollars earned by Avatar, the film reference in the field.

3- Internationalization: Hollywood

The success of American cinema lies in its supremacy at the world level. In Europe, American films represent 82% of the market. For comparison, Bollywood films do not exceed 1%. In India, the US film industry is about 14% of the market. Conversely, Bollywood represents only 0.7% of the US market where national productions are the law with 96% of the sector.

4- Marketing: Hollywood

To maintain its dominance, Hollywood invests heavily in communication. On average, the production of an American film costs $ 27.3 million in marketing. For comparison, this amount is only $ 500,000 for each Indian production. The gap is nevertheless reduced in the context of blockbusters. Now, Bollywood stars are better than defending themselves. Thus, according to Forbes, the richest film actor in the world, is Indian and is called Shahrukh Kahn. His fortune is estimated at $ 600 million. Second in this ranking, Tom Cruise is "satisfied" with $ 420 million.

5- Profitability: Hollywood

The cost of producing an American film is fifty million dollars on average, compared to only $ 1.5 million for Bollywood. The films with the average budget are no longer able to break through the competition of blockbusters. In this area, Hollywood always has a distinct advantage. Of the ten most profitable films of 2014, ten are American. With a budget of $ 210 million, the fourth component of Transformers generated global revenues of $ 1 billion.

Result: Hollywood: 4 - Bollywood: 1

Reflecting the American domination, Hollywood is still far ahead of Bollywood. Thanks to its international control, American cinema generates income that India, too dependent on its national market, can not match. However, Hollywood understood that the Indian market could be a source of opportunity. Since 2010, the Motion Picture Association of America (MPAA), which brings together major studios, is expanding agreements to increase the number of Indian films shot in Hollywood. What if Hollywood succeeded in making Bollywood bankable abroad?