If the price of the iPhone seems exorbitant to you, here are the reasons. Reasons emanating from experienced analysts.
Thus, components and assembly of an iPhone 7 basic cost three times less than its selling price in stores. According to estimates by IHS Markit, 224,80 dollars it takes to manufacture an iPhone 7, 32GB, which will then be sold $ 649 in stores. Analysts IHS indulge every year in this estimate. It takes into account the price of components but also the assembly and testing of products. However, it does not include the costs of research and development, distribution and marketing. Operating margin for Apple is typically around 30%.
Such production costs are in line with those of Samsung products. But the margin Apple remains most important, explains Andrew Rassweiler, head of the study conducted by IHS Markit. "All things being equal, Apple makes more margin than Samsung but the cost of materials is more important than in the past " , he notes. According to IHS, the iPhone 7 is in fact the most expensive to manufacture Apple's history. The iPhone 6S, last year, costing 36.89 dollars less. Involved, a more powerful battery, larger storage capacity or a better camera on the new phone.
Unrivaled for the standard model, the production costs of the iPhone 7 are still lower than the iPhone 6 Plus, released last year. These amounted to 231.50 dollars, 219.80 dollars for the hardware and $ 4.50 for the assembly and testing - 0.50 dollar less mysterious than the iPhone 7. Such estimate has yet been made for the iPhone 7 Plus.
IHS Markit provides the estimated cost of key components, and the identity of their suppliers. The cheapest room phone, produced by Huizhou Desay, would cost only $ 2.50. The processor, it would have a price of 26.90 dollars.Finally, the screen part historically the most expensive, amounts to 43 dollars.
Comparison of materials used for both phones also gives the opportunity to see the replacement of Qualcomm Intel on two components: the base band and the PMIC, useful for optimizing performance.
A return of Intel on the iPhone.
Source: Aujourd'hui.ma
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